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Colin Kaepernick redefines storytelling through innovative AI platform
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Colin Kaepernick redefines storytelling through innovative AI platform

Lume seeks to dismantle gatekeeping in creative industries in a story about activism meeting technology.

Micah Blumberg's avatar
Micah Blumberg
Mar 16, 2025
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SVGN.io Silicon Valley Global News
SVGN.io Silicon Valley Global News
Colin Kaepernick redefines storytelling through innovative AI platform
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Colin Kaepernick, once known primarily for his groundbreaking protests on the NFL field, is now making waves in the technology industry by challenging traditional narratives and empowering creators through his new AI platform, Lume. Speaking recently at a prominent tech industry gathering, Kaepernick shared his journey from professional athlete to entrepreneur, revealing how his venture into artificial intelligence emerged from his determination to overcome entrenched barriers in the media landscape.

Eight Points

  1. Colin Kaepernick transitions from athlete and activist to tech entrepreneur with the launch of his new AI platform, Lume.

  2. Lume aims to democratize creative industries by empowering individual creators to become independent media powerhouses.

  3. Kaepernick emphasizes AI as an empowering tool that enhances human creativity rather than replacing jobs.

  4. He addresses ongoing societal issues, criticizing performative activism by major organizations and advocating genuine, tangible community involvement.

  5. Kaepernick underlines the importance of education and storytelling, currently engaging with educational institutions to support curriculums and empower young creators.

  6. Drawing parallels from his sports career, Kaepernick emphasizes team building and leadership as critical elements in successful business development.

  7. His startup aims to address persistent industry challenges like lengthy production cycles, high costs, and gatekeeping, creating a streamlined ecosystem for creators.

  8. The platform, Lume, will be publicly accessible later this year after initial testing and integration with schools.

  9. Kaepernick encourages optimism in the face of adversity, urging collective action to create an inclusive and fairer future.

His new company, Lume, tackles key obstacles faced by creators: lengthy production timelines, prohibitive costs, and industry gatekeeping, all of which hinder diverse and independent voices from bringing their stories to market. Kaepernick's vision is ambitious yet clear:

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